Sixty percent of realtors search for leads daily.

There are more than 3 million active real estate licenses in the U.S.

These numbers paint a clear picture of how the real estate industry is: competitive and difficult to survive in.

In this situation, you need solid real estate marketing strategies in place to drive lead generation, and help your business build its client base and survive in a cut-throat niche.

It’s worth remembering that high-quality lead generation begins with effective marketing.

So, in this article, we will discuss eight practical real estate marketing strategies, along with examples to help you generate more leads and foster sustainable business growth.

Real Estate Marketing Ideas You Can Start Implementing Today

Trust is the ultimate selling factor, especially in real estate.

Marketing helps build that trust.

Apart from trust, your marketing efforts also help generate qualified leads that can be the anchor your real estate business needs to survive in the competitive realty arena.

Below are top real estate marketing ideas that, if applied properly, can promise to take your business to new heights:

1. An Optimized Website Is A Real Estate Salesperson

44% of shoppers start searching online.

Also, a real estate marketing plan will only succeed if it reaches its target audience with an optimized web presence.

Having a website is not enough because 88% of users say he will not revisit a website after having an unpleasant experience.

You should work to ensure that your website’s user interface (UI) and user experience (UX) deliver the desired value to your business.

Working on web UX means improving different areas of your website, such as structure, content, navigation, and loading speed. Create your website structure intuitively. Conduct audience research to find out what potential customers want to look for first when they visit her website.

Her website for real estate firm Keller Williams is a good example of website structure.

Second, ensure that the content on your website conveys to potential customers the value your service brings to their lives. In other words, you should clearly and concisely explain the benefits of your service. Also, make sure your site is easy to navigate. Don’t make your structure too complicated or confusing for your website visitors.

It also optimizes website loading speed.

How fast your website loads affects the sales your website generates.

For every second his website load delays, the website conversion rate drops by up to 5%. It doesn’t matter how great your website is if it doesn’t load fast.

There are many ways to improve the loading speed of your website.

Hosting services have a big impact on loading speed. So choose a hosting solution that is optimized for performance.

A real estate website may contain many images. These images can slow down the loading of your website. That doesn’t mean you should delete the photos, though. Compression and optimization puts very little strain on your website and makes your website load faster.

Also, remove all unnecessary content, spaces, characters and elements from your website.

Finally, optimize your website for search engines.

Most of the ranking factors are met when you start working on your website’s UX. However, to increase your chances of ranking higher in search results, you should work on on-page and off-page optimization.

2. Work On Your Listings

Listings are very important to the success of your real estate business.

People search the internet for homes instead of buying them online. This is an important factor when choosing a realtor.

Therefore, prospective customers expect optimized and detailed real estate advertisements on their website.

When creating your property listing, include high-quality property images, video tours, price ranges, amenities, and details that potential customers might be interested in.

3. Setup Your Social Media Presence

Social media generates the most leads from quality realtors at 52%. Perhaps this is why a whopping 90% of realtors use Facebook to advertise their business.

These numbers clearly show that social media is an essential area if you want your real estate business to be successful.

If you’re looking for the right platform, Facebook, Instagram, and LinkedIn are popular for real estate marketing.

While Facebook and Instagram help you connect with your audience and promote your business explicitly, LinkedIn implicitly helps by presenting you as a professional and trusted real estate agent. After creating your social media profile, be sure to optimize it. Fill in all required fields with accurate and relevant information to help your target audience find your business.

This up-and-coming real estate agent (@hearthrealtygroup) created a well-optimized Instagram handle.

Post as often as possible and stay active on your social accounts.

Stay active on Instagram by posting frequently to stories and sharing posts to the grid from time to time. Stay active on Facebook by interacting with your followers, replying to comments, and posting in real estate groups.

Make sure your content is not overly promotional.

Ideally, 80% of your content should be helpful, educational, and relevant. The remaining 20% ​​are available for commercial use.

Like Chad Carroll (@chadcarroll), you can also post about your successful deals on these social his profiles to increase your credibility. Finally, use optimized hashtags, especially on Instagram.

You can create an optimized hashtag by checking the hashtags used by other top brokers and adapting it to your location.

See how this New Jersey realtor (@gregletson_njrealtor) used the hashtag to promote his property.

4. Invest In Social Ads

Social advertising is another powerful source of quality real estate prospects. Once you’ve established a strong social media presence, you can start investing in advertising.

Conduct audience research in advance to run targeted social advertising campaigns.

Social media platforms offer great ad targeting opportunities, but you can only take advantage of them if you have a good understanding of your potential customers.

Since you’re spending money on these ads, you want to make sure you’re getting the right results. So create compelling ads that reflect the value your real estate services bring to your customers’ lives. Ideally, add a testimonial or two or base your ads on customer reviews.

5. Build Your Google Business Profile

Many searches for real estate agents are done locally.

Users search for real estate agents using keywords such as “real estate agents near me” or “real estate agents [city name]”.

Google has its own business listings to show local businesses. And every company on this list has a Google Business Profile (GBP).

Create or apply for a GBP list if you have not already done so. This is a great source for increasing web traffic and business exposure.

An optimized GBP profile serves as a second home page, displaying business reviews and ratings, contact numbers, addresses, and hours of operation. Therefore, it has the potential to generate quality real estate prospects.

6. Invest In Content Marketing

Content marketing helps generate demand and leads, according to 67% of marketers. Moreover, he 82% of marketers are actively investing in this space.

High-quality, valuable content helps businesses build trust with potential customers. It also helps establish your presence as a thought leader in your industry.

Any business looking to thrive during this time cannot afford to ignore content marketing. As a real estate business, you can create a variety of content to drive your content marketing efforts and tie it in with your real estate marketing videos.

First, create a blog section on your website. Find out what your prospects are struggling with, create content that addresses their problems, and provides solutions.

Create a YouTube channel and post helpful video content there. YouTube content may include house tours, neighborhood tours, and other educational content. Hosting webinars is also a great content marketing approach when it comes to educational content. 89% of businesses believe webinars generate better leads than other digital channels.

So invest in webinars.

Be careful not to talk about topics you want to talk about. Choose your webinar topic based on what your audience wants to hear.

Finally, consider guest writing for relevant real estate websites, local blogs, and newspapers. This will strengthen your authority and show that you are an industry expert.

7. Consider Email Marketing

Email marketing is one of the best ways to reach new prospects and retain existing ones.

But before we can start doing that, we need to build an email list.

Ideally, your email list should include people who have been your customers or who are most likely to become your customers in the future.

There are many ways to create an email list, including:

• Use of Gated Content.
• Include pop-ups on websites.
• Offer discounts and gifts in exchange for your email address.
• Add a simple banner to your website to attract customers.

8. Get Testimonials

67% of homebuyers find agents through referrals from previous customers.

Reviews are essential for any real estate business if you want to attract customers and keep your business going.

However, getting positive reviews is not so easy.

People like to leave negative reviews, but they don’t write positive reviews right away. Therefore, you have to work hard to get reviews from your customers. Consider emailing the consulted customer to ask for a review. Also, ask someone you do business with to write a review.

If you have a client you have a good relationship with, ask them to join you in a video introduction video that you can share on her social media and YouTube channel.

Ratings and endorsements are the ultimate signs of trust.

Make getting reviews part of your real estate marketing strategy.

Final Words

Real estate marketing, especially online marketing, is critical for the survival of any modern real estate business, whether small or large.

As you implement the marketing strategies discussed above, remember the importance of high-res visuals.

Include high-quality property images in your social posts, website, and everywhere you can.

Also, the marketing world evolves rapidly, so keep track of the changes in real estate marketing and adapt your strategy accordingly.